In the world of Christian hip-hop, few record labels have built an identity as recognizable as Reach Records. What began in 2004 as an independent label founded by rapper Lecrae and Ben Washer grew into a major force in Christian music, helping introduce a generation of artists to audiences far beyond the traditional boundaries of gospel and faith-based music.
Based in Atlanta, Georgia, Reach Records has built its reputation around artists, culture and a distinctive approach to hip-hop.
Over the years, its roster has included some of the most recognizable names in Christian rap, while its connection to the 116 Movement has helped give the label an identity that extends beyond simply releasing music.
The Story Behind Reach Records
Reach Records was founded in 2004 by Lecrae and Ben Washer. At the time, Christian hip-hop occupied a relatively small corner of the broader music industry.
Lecrae’s early career would become closely intertwined with the label, beginning with the release of his debut album, Real Talk, in 2004.
The label’s growth coincided with the emergence of a new generation of Christian rappers who wanted to make music that could exist within contemporary hip-hop while openly reflecting their Christian beliefs.
Reach Records gradually expanded its roster and audience, becoming associated with artists such as Tedashii, Trip Lee, Andy Mineo and KB, among others.
Its rise was not simply about signing rappers. The company developed a recognizable culture around its music, including the 116 Movement, which became one of the most visible identities associated with Christian hip-hop.
Who Owns Reach Records?
Reach Records is a privately held independent record company. It was founded by Lecrae and Ben Washer, with Washer serving as a key business executive and CEO.
Because Reach Records is privately held, detailed ownership percentages are not publicly disclosed. That makes it difficult to accurately describe the company as belonging to one individual or to assign a specific ownership percentage without additional documentation.
What is clearer is the division of roles that helped shape the company: Lecrae became its best-known artist and public face, while Washer played an important role in the company’s business and executive operations.
Who Is the Founder of Reach Records?
The founders of Reach Records are Lecrae and Ben Washer.
Lecrae brought the creative and artistic vision that would become central to the label’s identity, while Washer helped build the business infrastructure behind the music.
Their partnership became an important part of Reach Records’ story because the company was built as an independent operation at a time when Christian hip-hop was still developing its place within the wider music industry.
Reach Records Artists
One of the biggest reasons for Reach Records’ influence is its artist roster.
The label’s current roster includes:
- Lecrae
- Tedashii
- Trip Lee
- 1K Phew
- Hulvey
- Jackie Hill Perry
- Anike
- Limoblaze
- WHATUPRG
- Alexxander
- 2819 Worship
The roster has changed considerably over the years. Artists who have previously been associated with the label include Andy Mineo, KB, Gawvi, Aha Gazelle, Derek Minor and Sho Baraka.
That history gives Reach Records an unusually broad footprint within Christian hip-hop. Some artists have gone on to establish independent careers, while others have continued developing their music through the label.
More Than a Record Label
Reach Records has always presented itself as more than a traditional music company.
Its connection to the 116 Movement became an important part of its cultural identity. The name comes from Romans 1:16 and has been used across Reach’s music, merchandise and wider cultural activities.
For listeners, this meant that the label’s identity wasn’t limited to individual albums. The music, artists, visual branding and community surrounding Reach Records became part of a larger movement.
That approach helped the company build a recognizable audience while giving its artists a shared cultural identity.
How Much Is Reach Records Worth?
One of the most frequently searched questions about the company is its net worth.
The short answer is that there is no reliable publicly disclosed figure for Reach Records’ current net worth.
Unlike a publicly traded company, Reach Records does not have a stock-market valuation that can be used to calculate its market capitalization. Private-company financial information is also generally not available in the same level of detail.
As a result, websites that publish specific figures for Reach Records’ net worth should be approached carefully unless they provide verifiable financial documentation.
It is also important not to confuse the value of Reach Records with Lecrae’s personal net worth. They are separate financial questions.
Where Is Reach Records Located?
Reach Records is based in Atlanta, Georgia, a city with a major influence on contemporary hip-hop and one of the most important music hubs in the United States.
The company’s listed corporate address is:
Reach Records, LLC
1570 Northside Drive, Suite 200A
Atlanta, GA 30318
United States
Addresses and business arrangements can change, so anyone planning to send physical correspondence should confirm the current information through Reach Records’ official contact channels.
Reach Records Internships
For people hoping to work in the music business, Reach Records has also offered internship opportunities.
Its 2026 internship program includes opportunities connected with areas such as marketing and studio/engineering, giving interns exposure to parts of the music business that extend beyond performing.
The marketing side can involve social media, digital campaigns, release operations, metadata and streaming platforms. Studio-focused work can involve recording sessions, engineering workflows and studio operations.
The availability of internships changes by season, so prospective applicants should check Reach Records’ current announcements rather than relying on older application information.
Reach Records Merchandise
Music isn’t the only way Reach Records has built its brand.
The company has developed a merchandise business featuring apparel and products connected to its artists and brands, including the 116 identity.
T-shirts, hoodies, hats and other items have helped turn the label’s visual identity into something fans can wear beyond simply listening to its music.
For current products, availability and shipping information, fans should use the label’s official online store.
How to Contact Reach Records
Reach Records maintains an official contact system for different types of inquiries, including media, business and artist-related requests.
For press and interview inquiries, the company lists:
press@reachrecords.com
The label also provides an online contact form through its official website.
For artists hoping to submit music, there is an important distinction: Reach Records has stated that it is not currently accepting unsolicited demos.
That means sending an unsolicited track does not necessarily constitute a submission to the label’s A&R department.
The Reach Records Legacy
More than two decades after its founding, Reach Records’ story is tied closely to the growth of Christian hip-hop itself.
The label helped create a platform where artists could approach hip-hop as both a contemporary musical genre and a vehicle for communicating their faith.
Its roster has changed, its artists have evolved and the music industry has transformed dramatically since 2004.
Yet the central idea behind Reach Records has remained relatively consistent: music, faith and culture working together.
From Lecrae’s early independent releases to a broader roster of artists reaching audiences around the world, Reach Records has become one of the most recognizable names in Christian hip-hop.
And while its financial details remain private, its cultural footprint is much easier to see—in the artists it has developed, the music it has released and the community that has grown around its sound.
